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Active Sourcing

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In recruiting, active sourcing refers to the proactive direct approach of candidates via various channels.

This means not waiting for applications, but approaching candidates who are a good fit for an open position. Since many employees are latently willing to change jobs but do not apply, active sourcing offers companies the opportunity to approach well-qualified candidates themselves.

In addition, active sourcing can also be used to raise the profile of the company and strengthen the employer brand.



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